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Have you ever found yourself sitting in front of your computer screen, just starting at a blank Google Doc, asking yourself how your life got to this point?
You know you need to write something, and you know you need to write it soon, but coming up with new ideas for content has never been so difficult. Suddenly the imposter syndrome kicks in, and your mind races with questions:
“Am I even qualified to be doing this?”
“Why did I wake up this morning?”
“Since when have I had a wrinkle there?”
“Who is that person sitting on my couch?”
I’m sorry to tell you that those questions will never go away. But as I cover in the following video about coming up with content ideas, (after inhaling close to 6 glasses of an 8 dollar Canadian wine which may or may not have been on the vinegar side) there is a solution for overcoming your content ideation struggles.
Are you required to drink an entire bottle of cheap wine to find these solutions? No.
Will it help? Probably not.
Will it make the process more enjoyable? Obviously.
Let’s take a look at what that process might look like, shall we?
Content Ideation Requires Strategic Thought
The fact of the matter is, that you need a content strategy in place in order to produce relevant and engaging content ideas. If you’re just throwing articles out left, right and center, you’ll find it not only difficult to develop new ideas, but getting into a cadence of when to publish and promote your work will be tricky.
The way I see it is, if you’ve got a solid content strategy, you’ll never struggle when it comes to finding something to write about.
Just like when you down an entire bottle of bourbon, you’re bound to forget all of your problems (or most things for that matter).
First, you want to think about the purpose of the content you are writing.
Are you trying to generate inbound traffic? Get press attention? Convert leads? Engage existing customers?
There are a lot of variations in what you can create and how you use that content.
Ultimately, I believe that no matter what your goal is, at the very least your content should be written with organic traffic in mind. Because if you’re not constantly thinking about how to drive people to that content in a scalable way, what’s even the point of waking up in the morning?
Ok, well there are other reasons to wake up in the morning- like seeing the sunrise, or taking the first sips of a fresh cup of coffee, or holding your dog and crying until the sun sets again so you can just repeat the process…
But by understanding what people are searching for on search engines, and creating SEO optimized content, not only are you providing value based on the proven needs of a large audience, but once that thing is ranking you can sleep and let your site generate new visitors, leads and customers on autopilot while you sleep, or cry or whatever it is you need to do on a daily basis.
Google Keyword Planner is a Good Friend to Have
I like using Google Keyword Planner to help inspire ideas for content. Any product or business service that has a blog, probably produces content that is somewhat related to that business, right?
I mean, you’re not going to have an ecommerce site that sells fine cheeses from France, and have a blog that talks about tactics for effectively maintaining your automobile, right? Unless fine cheeses and automobiles are actually strongly correlated and I’ve been living in the dark my entire life.
The point is, you want to make sure the words you’re writing are thematically relevant to your industry. By consistently producing content that falls into these thematically relevant categories, you give yourself more of an opportunity to produce content clusters, which in turn notifies Google that your site has authority within a certain subject area.
So let’s say you’re writing about cheese, or automobiles or the lack of happiness in your life – you can go to Google’s Keyword Planner and type out some terms to generate some ideas of what people are searching for:
As we can see, there is actually quite a bit of interest in the United States pertaining to keywords such as “swiss” or “cheese” or “gouda” or “history of cheese”.
By plotting these keywords out on a spreadsheet, you can start to generate some more in depth ideas for content. Then you can dive even deeper to get more specific long-tail keywords to produce more even MORE ideas!
Here’s what that might look like:
As you can see, we can start to think of possible titles or types of content that center around our choice of word. Who wouldn’t want to read any of the above articles?
If we wanted to get into more detail about “swiss” in particular for instance, we can do another search and generate more content ideas:
By continuing this process you should have a list of thousands of possible articles to write for your ecommerce cheese provider in no time!
Now as I mentioned before, content can have different purposes. If you’re trying to educate your audience on cheese for instance, you might want to write about the history of cheese. But if you want them to buy your product and convert, you might write an article that simply showcases 101 pictures of cheese.
By deciding to write the latter, you can include pictures of cheeses that you sell and include a call to action so that people can purchase those cheeses directly from your site.
But I also think there is a lot of value in writing content for the purpose of PR, or generating press mentions.
Because the more high quality and authoritative sites you can get linking back to your content, the better your chances are of increasing your own site’s authority (which in turn will help your future content rank faster and easier).
Press mentions aren’t as easy to get, of course. They need to be unique, inspiring and a source for new information.
Here’s where you might write an article where you conduct original research about cheese- for instance, “The Consumption Of Cheese Varieties Across America” in which you chart out which states consume the most cheese and why.
You get the idea, right?
This is of course just an example, and I’ll get into writing viral forms of content in another article and video.
The main thing to note is that not all content has the same purpose, but generating ideas for these different types of content is actually a lot easier than it seems.
Do you have your own strategies for coming up with better content ideas? Visit this link and leave a comment on the video to share your thoughts! And of course, don’t forget to subscribe to the Drunk Entrepreneurs channel to get notified of new content, new guests, and other drunk things..